VOLKSWAGEN FINANCIAL SERVICES

Is it really possible to attract a younger audience and promote Volkswagen's car service solutions on social media without even featuring a car in the content? You might be wondering if such an approach can truly yield results. The answer is a resounding yes!

Here's the secret sauce: when you take a unique perspective on the topic and seamlessly integrate it with trending subjects that naturally resonate with a younger demographic, the outcome can be nothing short of spectacular. It's about creating a narrative that speaks their language and connects with their interests.


In addition to completely revamping VWFS's social identity, we embarked on a journey to craft fresh and engaging content that tapped into trending topics like "ASMR." Have you ever come across an ASMR video featuring car parts to evoke the soothing sensation of having "KFZ-Versicherung"? If not, we invite you to indulge in this unique experience.

We didn't just stop at a visual makeover; we delved into creative storytelling that transcended traditional boundaries. Our goal was to create content that not only visually appealed to our audience but also struck a chord on a sensory level, using ASMR as our secret ingredient. It's a delightful fusion of innovation and marketing that truly sets VWFS apart in the digital landscape.