SOLVO HEXAL
Suffering from a cold? They say: Drink a warm beer, eat raw onions, or bark at the full moon with cold calf wraps.We say: No need to rely on granny's questionable household remedies to get rid of a cold naturally!
Our introductory campaign for the purely plant-based cold remedy SolvoHexal created a huge buzz on TV and print. And we could even measure our success in pharmacy sales!
Role: Art Direction
Agency: M&C Saatchi Berlin
Illustration: Brawand Rieken
Photography: Arthur Mebius