SKODA CYCLING
In 2014, Skoda Cycling reached out to our creative team, seeking our expertise in crafting a key visual for their prestigious "Skoda Cycling Experience Tour." This event served as the grand stage for the unveiling of the all-new green cycling jersey set to debut at the Tour de France in 2015.
The green jersey, a symbol of cycling excellence, is an iconic racing garment awarded exclusively to the leader in a specific competition category. Eager to take on this exciting challenge, I wholeheartedly embraced the task at hand. With unwavering enthusiasm, I meticulously designed a sweeping key visual that masterfully portrayed the arduous journey a cyclist must undertake to claim the coveted green jersey.
Role: Design
Agency: M&C Saatchi Berlin