OXFAM GERMANY
In the wake of Aldi's infamous banana drug scandal that sent shockwaves through the headlines in 2014, Oxfam Germany turned to us for a swift and impactful response to this egregious revelation.
With the invaluable collaboration of a talented 3D specialist, we hatched a brilliant and humorous concept that would grab immediate attention. Within the span of a single day, we brought this idea to life in the form of engaging print advertisements. These ads depicted bananas comically indulging in drug use, cleverly redirecting the audience's focus to the dire and unlawful working conditions endured by banana farmers in Latin America. In a world where news travels at the speed of light, we leveraged creativity to spark a conversation about an issue that demanded our attention.
Role: Concept/Art Direction
Agency: M&C Saatchi Berlin
Agency: M&C Saatchi Berlin