MON CHÉRI
Are you ready to resist the allure of a Mon Chéri? The resounding answer was "No!" In a captivating campaign, we extended an invitation to Mon Chérie enthusiasts from every corner of the country, urging them to step into the spotlight as "The Face of Mon Chérie."
From the pool of ardent admirers, we handpicked the ten most exuberant and daring candidates, who would have the unique opportunity to transform into the embodiment of Mon Chérie's charisma. With renowned photographer Murat Aslan behind the lens, the resulting professional photoshoot was nothing short of a dazzling spectacle, infused with all the glamour and sophistication that a high-end photoshoot entails.
Role: Art direction
Agency: M&C Saatchi Berlin
Production: Himhimher
Photography: Murat Aslan