FERRERO KÜSSCHEN
CARAMEL
To announce the new Ferrero Küsschen Caramel, we created a colorful campaign that highlighted the taste of the new pralines.
This campaign featured explosively vibrant out-of-home media, a TVC that had people glued to their screens, online clips that went viral, and social media content that practically set the internet on fire! People went absolutely bananas for those ads! The outcome? A colossal buzz and an immense crowd eagerly anticipating the chance to savor the irresistible new Ferrero Küsschen Caramel.
FERREO KÜSSCHEN ÜBERRASCHUNGS-MISSION
Ferrero Küsschen is also known for its “Freundschaft-Überraschungs-Mission”. Yap, it’s a looong german word. It means “Friendship Surprising Mission”. People were able to surprise a friend that always were there for them. But how?
You were asked to “pitch your best friend”! You needed to explain how deep your friendship is. Based on the Hobbies or the story of both, we came up with the surprising Idea.
Role: Art Direction
Agency: M&C Saatchi Berlin
Production: Himhimher