DKMS
After reaching mostly female donors with their emotional storytelling, DKMS focused on a new highly promising target audience: young men from 17 to 30 years old. It was on us to find the right look and feel to catch their attention.
Challenge accepted! We gave DKMS social channels a facelift and created entertaining and informative content like a quiz-show with female influencers as Visa Vie or a documentary series starring real donors. That’s how we increased registrations of young males and we continue to do so. Here is how.
DEINE STORY ZÄHLT
SCHNELL ERKLÄRT
Role: Art direction
Agency: We are social Germany
Production: C’est la what