BOSCH PROFESSIONAL ACCESSORIES
Craftsmen all over the world expect that their tools help them to get outstanding results - but not all of them fulfill that promise. We wanted to position Bosch Accessories as a reliable partner for all artisans unlocking their full potential with amazing gear.
To launch the new Bosch Accessories campaign, we asked craftsmen about their work and how the new Bosch gear helps them to tackle all daily struggles. The interviews were shown in an online documentary series, that we shared on YouTube and all social channels.
As part of this cross-media campaign, we also chose a bold path in our product communication, showing the accessories at work and deciding against the classic pack shots at the bottom - craftsmanship was always in focus for us.
Find out more on whyiwork.com
Role: Art direction
Agency: Saatchi & Saatchi Pro
Production: Honest International