BERLINER PILSNER
Allow me to introduce you to the most iconic beer campaign in Germany: "Berlin! Du bist so wunderbar." It's a campaign that has left an indelible mark on every Berliner and even those outside of Berlin. You see, that famous song from the TV advertisement has a magical quality. The moment it reaches your ears, you're transported to a special "summer in the city" state of mind. Suddenly, you're eager to gather with friends, savor a crisp Berliner Pilsner, and relish in the joy of life.
I take immense pride in having been a vital part of this colossal 360° campaign. It spanned across various mediums, from captivating out-of-home displays to enchanting cinema ads and compelling print advertisements. It was a journey that brought the spirit of Berlin to life and created lasting memories for all who experienced it.
Role: Art Direction
Agency: Dorland Werbeagentur
Production: Triggerhappyproduction
Photography: Ester Haase