ASKANIA UHRENMANUFAKTUR
In 2004, Askania AG took flight in Berlin, emerging as the brainchild of eight visionary shareholders. Embarking on this journey, they breathed life into a watchmaking legacy deeply rooted in the heritage of the erstwhile Askania factories, dating back to 2006.
With the impending launch of their new Flagship-Store and their iconic timepieces, namely Tegel, Quadriga, and Tempelhof, I was entrusted with the task of conjuring a series of key visuals. These visuals were designed to artfully bridge the gap between the brand's rich aviation history, echoing its past glory, and the contemporary era, where innovation and tradition coexist seamlessly.
Role: Art Direction/Design
Agency: M&C Saatchi Berlin
Agency: M&C Saatchi Berlin